Thursday, February 28, 2008

Addendum to Why I Love My Job, Reason #57

As mentioned in my post before last, working where I do is pretty fun. Granted, it gets plenty lonely at times, but when I do work with someone else, it's great conversation, especially when it's brainstorming and trying to figure out logistics. I think that's partly due to the fact that I feel like my ideas have a high likelihood of happening rather than it being just a pipe dream. That is not to say that's how it really was while working with Jay, but it essentially was; He'd love the ideas I'd have, but they could never come to be because of the red tape that existed outside our office.

The task of ordering a keg has been left entirely to me, as Heidi isn't a beer drinker at all, though she does know the names of a few of them. I'm going into this a little wide-eyed myself, as I've never had to deal with a keg before. I had a little bit of time with Heidi yesterday when the issue of keg pricing and yield came up. I brought up BevMo to look up and get an idea of pricing.

Not surprisingly, the first 15.5 gallon keg that shows up when searched from lowest to highest was Pabst Blue Ribbon. As the cheap me kicks in (as it is in my genes), I think we've found our winner. Heidi wonders and asks how PBR is, and I explain to her how it's thought of and essentially is a cheap beer, but has grown notoriety with hipsters and cool kids who want to be ironic. Also, it's cheap. We also see the brands next to it like Sierra Nevada, Anchor Steam and the Firestones for a little more than the PBR keg. We start discussing what type of beer we should get, and I try to take the platform that we shouldn't look to get a strong-flavored brew, as some people may be against it (hence, advocating the tasteless PBR), but then again, not everyone would be pleased all the time, and if they hate it, they don't have to drink it. And then in our excitement, we realize that those kegs that cost a little more were just a 5 gallon variety.

Pabst Blue Ribbon it is!




And then I got this sudden brainwave earlier right after I finished my PMS dinner of ramen (this month's craving is a diet of soup and potato chips). I had to share my idea with Heidi and emailed her this:

It suddenly dawned on me how appropriate Pabst Blue Ribbon is the perfect and ideal beer to serve at Laundromatinee.

It is a very cheap beer that has a pretty cheap taste, but in the past few years, it's really regained a lot of popularity with college kids and people of the counterculture. More specifically (particularly in LA), it's a popular and cool drink for hipsters.

Laundromatinee is a piece that celebrates a part of a time gone by that's fallen victim to gentrification, so it's so ironic and fitting that the drink of those who are mainly responsible for the gentrification of places like the Laundromat [would be served to the audience].

In essence, we'll be drinking the drink of the enemy.


I had a feeling that she'd be in front of the computer at the time, and as fate would have it, I got this reply 6 minutes later:

Genius. I love it. Perhaps you can find a way to get that message out.


Reason #57 completely justified.

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